Gambling Articles -
Strategies Utilized By Online Casinosto Attract New And Retain Players.
Morne Campher
By Morne Campher
Published on April 2, 2012
The online casino industry is huge. This is how they attract new players and retain existing ones.

Online gambling is a huge industry. There are a great several casinos online, competition is fierce and they all want a slice of the pie. That then begs the question, how do they attract new players and retain the ones that they have?

The answer is simple. They offer free money. However, they do this in different ways. Each casino utilizes different strategies in handing out free money.

Some guys offer a simple free handout for just signing up and creating an account. The amount of money varies from $10 to $100 (or Euros or Pounds).

Other casinos will offer you an hour of free play. They will give you an amount of money (usually somewhere between $1 000 and $2 000). You can then play with that amount of money in the casino and whatever you win during that
hour is yours to take into the casino. The free play is restricted to certain games only. You will have to make sure which games are eligible as they vary from casino to casino. You will find that some guys offer use amounts of money to be utilized in this way.

Another strategy in use is the sign up bonus strategy. This is quite clever as it both entices new players to join as well as encourage existing players to stay with that particular casino. They will offer new players a percentage match bonus and then encourage the player to make further deposits by offering more matches. This is commonly referred to as a sign up bonus or a matching bonus and it benefits you. This means you will get a certain amount of money for free for each deposit you make. In some cases the casinos offer huge amounts of money; however, the balance of the money is paid out to the player over a period of time. A good example of this is Nostalgia Casino. In terms of sign up bonuses, this is quite unique. Grand Hotel Casino offers huge sign up and matching bonuses.

Another strategy I came across is to offer new players scratch cards to the value of a certain amount. Whatever the player wins from these scratch cards is his to take into the casino. I really like this one. It is unique and holds the
potential for huge free money.

For a comprehensive list of casino offers go to Ultimate Online Casinos. You can also join the discussion, share your experiences and learn from others on Facebook.

Good luck and wishing you an awesome time online.